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Direct mail printing and personalisation in Mannheim

Personalised letters, postcards, self-mailers and catalogue mailings: printmedia experts supports your mailing from production planning to postal handover. We agree the format, paper and variable content and handle printing, finishing and mailing preparation. Personalised letters, cards and self-mailers: we plan and print your mailing, including finishing and preparation for dispatch.

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Which mailing suits your campaign?

An invitation, product launch or catalogue mailing: the format depends on your message, the contents of the mailing and the response you want to encourage.

Closed red folded mailing with white lettering

Letter mailings with a personal message

A personal letter explains an offer, extends an invitation or builds on a business relationship. Flyers, invitations or reply cards can be added. Content, inserts and envelopes are planned together.

Discuss your mailing
Wedding thank-you cards with a gold-coloured AM monogram and wreath design

Postcards and promotional cards

A new product, a date or a limited-time offer at a glance. The image, message and response route must be clear in a small space. Card thickness and the address side are matched to the planned mailing.

Discuss your mailing
Open red folded mailing with several content panels

Self-mailers and multi-panel folded mailings

Folded and sealed, a self-mailer is sent without an additional envelope. Its content is revealed step by step as it opens. Folding, sealing and paper are planned to meet postal requirements.

Discuss your mailing
Woman with an open shipping box and a dog, illustrating delivery

Catalogue and brochure mailings

The publication, a personal covering letter and any further inserts are assembled into a complete mailing. For different languages or editions, we define which recipients receive which combination.

Discuss your mailing

Selected mailings in detail

Opening, personalisation and assembly: we consider each mailing as a complete package, from the first impression to its individual components.

Open red folded mailing with successive content panels
The same red folded mailing when closed

SPECIFICATION EXAMPLE

Folded mailing, closed and open

Several content panels become visible one after another as the mailing opens. This example shows how folding, design and the order of information work together.

Discuss the specification
Fanned-out wedding thank-you cards with a gold-coloured AM monogram and wreath design

SPECIFICATION EXAMPLE

Cards with embellished details

Gold-coloured design elements add accents to light paper. Material, artwork and embellishment are coordinated, as are the address side and planned finishing.

Discuss the specification

Which content should change for each recipient?

Variable digital printing allows specified text and images to change between copies. Your data and clear content assignments form the basis, starting at the design stage.

Example using sample data

printmedia experts

Your invitation

Dear Ms Smith,

We look forward to welcoming you to our event in Mannheim.

Location
Mannheim
Image
Version A
Promotional code
PM-024

  • Address, greeting and contact person

    We define which data fields appear where. The layout also accommodates long names, company names spanning several lines and missing information.

  • Text and images for each recipient group

    Location, event, offer or image can vary. Clear identifiers in your file determine which content each recipient receives.

  • Promotional codes and digital response options

    QR codes can lead to registration, product or enquiry pages. Codes and destination pages are defined before production, and their functions must be available when the mailing begins.

  • Check sample outputs before production

    Selected records demonstrate long text, changing images and missing information. We agree fallback wording and suitable presentation in advance.

Discuss personalisation

Plan design and mailing together from the outset

The specification affects perception, processing and postage. We therefore plan the complete mailing with all its components, including inserts and the envelope.

Wedding thank-you cards with a gold-coloured AM monogram and wreath design on light paper

  • Consider the total weight

    Letters, inserts, cards and envelopes all contribute to mailing weight. A single extra insert can move a mailing into another weight band. Paper and page count are chosen for the complete package.

  • Match folding and opening to the content

    Folding controls the order in which content is revealed. Perforations allow cards to be detached; heavier papers may need creasing. Material and design are coordinated accordingly.

  • Allow space for the address and postage

    The address and postage need suitable clear areas. With window envelopes, the address must remain correctly positioned after folding and insertion, so this needs to be considered from the first layout.

  • Use embellishment selectively

    Embossing, foil and spot varnish highlight selected elements. For mailings sent without an envelope, we also check addressing, sealing and processing.

Discuss format and mailing

From printed materials to a mailing ready for dispatch

Folding, collating inserts, inserting into envelopes and preparing for dispatch: our mailing service brings the components together into a complete mailing. Its structure and size determine the steps required.

Choose the postal service around content and quantity

DIALOGPOST may be suitable for promotional mailings. Eligibility depends on content, quantity, distribution and physical specifications. A short print run does not automatically meet the postal requirements.

Clarify the postal service

Plan postal handover and delivery

We work backwards from your campaign period, allowing for approval, production, processing and postal transit. Handover and delivery are separate dates; transit time depends on the postal service.

Agree the timing

Use returned mail to inform future campaigns

Undeliverable mail can identify outdated or incomplete addresses. Returns management can be commissioned. We agree the information required and how it will be used for future campaigns in advance.

Discuss returned mail

Current postal conditions are included in planning. Production, mailing services and postage are calculated for your complete mailing.

From your mailing idea to postal handover

To get started, tell us about the campaign, approximate recipient count and timing. We can work out the format, personalisation and mailing arrangements together.

  1. Campaign and requirements

    Clarify the campaign, recipient count, mailing area, desired response and timing. Existing drafts help us get started.

  2. Specification and quotation

    Agree the format, paper, components, personalisation and postal service. Calculate production, mailing services and postage.

  3. Print files and recipient data

    Coordinate the print and address files: fields, formats, versions, transfer method and handling of missing information.

  4. Approve and print

    You check and approve the sample outputs. We then print using the approved data version.

  5. Finish and assemble

    Cut, crease, fold or seal. Letters and inserts are brought together in the correct combination for each version.

  6. Prepare and hand over

    Prepare mailings and hand them over to the postal service. Any commissioned returns management follows.

Enquire about a mailing

Questions about mailings and personalisation

The total includes data preparation, printing, materials, finishing, mailing preparation and postage. Key factors include recipient count, format, number of components and extent of personalisation. A description of the campaign and planned quantity helps us provide an initial estimate.

Closed red folded mailing as an example of a bespoke mailing

Plan your mailing with us

Describe your campaign and tell us the approximate recipient count, mailing area and preferred timing. If format, paper or personalisation are still undecided, we will explore the options together and prepare your quotation.

Enquire about a mailing