PUMA - The Graphic Heritage
The visual history of a sports brand: logos, campaigns and rare archive images tell the story of PUMA’s development over the decades. A vibrant spot colour, blind embossing and Swiss binding define the book’s specification.
Enquire about a project
Concept and design: vista · 2023
A brand history told through its archive.
Created for PUMA’s 75th anniversary, this publication explores the brand’s graphic evolution. Around 1,000 images connect early letterheads and advertisements with trainer design and jersey typography. Eight colour-coded chapters organise the material. A flexible layout accommodates sketches, photographs and historical documents, with lightweight uncoated paper used for the inner pages.
- Archive images
- Around 1,000
- Chapters
- 8
- Published
- Language
- English
Concept and design: vista · View project details (opens in a new tab)
Your brand story in print?
Back to print projectsPlanning an anniversary book, a company history or a distinctive corporate publication? Tell us the planned page count and quantity. Together, we will clarify paper, binding and embellishment.
Enquire about a project